How Trademarks Help Businesses Protect Brand Value

How Trademarks Help Businesses Protect Brand Value

There are many valid reasons why someone might choose to register a trademark of any sort. From protection of intellectual property rights to increased customer engagement and retention to the ability to distinguish a business from others, trademarks do a world of good for business owners who apply for them.

Perhaps you’re a business owner yourself and are interested in trademark registration. If so, you’ll be pleased to know that there is one other major benefit to trademark registration: protection of brand value. Read on to find out how registered trademarks can protect your business’s brand value.

Catalyst for Brand Value Increase

A registered trademark can cause your brand’s value to attain heights you never thought you’d ever reach. As your business develops, matures, and expands, you can use your trademark to create marketing strategies which attract more customers, thus driving up your profits and brand value. Trademarks are thus a good way to boost the commercialization of your business. The greater the brand’s recognition among the public, the more valuable the brand will be.

Not only that – if you ever end up selling your business, the sale value will be higher if you have a registered trademark for it. Future buyers would not mind buying it at a higher price if it comes with a reputable trademark. When you find a suitable buyer, the buyer will benefit from stepping directly into owning a business with increased mass appeal through its trademark. Thus, such a sale will make you much more money than it would have if you hadn’t registered a trademark.

Role as an Asset

A registered trademark elevates a brand’s value because it serves as an asset in and of itself. As time passes, the financial and monetary value of a trademark increases. The more the reputation of your business develops, the more valuable your trademark becomes.

Trademarks provide a form of value beyond your primary business activities. If you’re planning to expand into a different industry, your trademark can assist you with that because it is an asset. Perhaps your trademark might even garner the attention of a large corporation. Such a corporation could even intend to acquire or invest in your business if it is suitably impressed by the trademark.


Element of a Complete Portfolio

The more complete a business’s portfolio, the more valuable it will be. Registered intellectual property rights such as trademarks are forms of property which may undergo mortgaging, selling, or licensing and franchising. Therefore, if you want to raise finances for your business, a registered trademark will go a long way towards making this outcome a reality.

Intellectual property rights portfolios are important parts of corporate sale and due diligence. Through acquiring and filling out a portfolio of various assets such as registered trademarks, a business will increase its wealth and purchasing power.

Protects Against Financial Harm Through Infringements

Registered trademarks protected businesses against outside forces which seek to infringe upon intellectual property rights. When these unethical people or companies do so, they cause much financial harm. This may happen by copying the brand or its strategy or products. They could also apply for registration in another territory without proper permission.

When your business is undermined in this way, the problems caused may be extremely costly to rectify. These unscrupulous actions will also sap your business of the income which it deserves. As a result, your business’s value will come under threat and eventually decline.

Clearly, one of the ways by which you can protect your business’s value is by completing the trademark application process in Malaysia. As long as you have followed all the necessary procedures and are in line with Malaysia’s intellectual property laws, you can soon begin to reap the monetary benefits of a trademark which truly sets your business apart and shows its quality and class.

All you have to do now is keep these principles in mind as you select your trademark. We’re confident that if you apply them, your trademark will be not just suitable, but truly spectacular. Get the trademark of your dreams and let people flock to your business today!

You may seek for Exy Intellectual Property to redeem your exclusive consultation session. Protect your business by registering trademark today.

This article is brought to you by Exy Intellectual Property (Malaysia)