#DidYouKnow it’s an intriguing historical tidbit that, back in 1876, when the opportunity for trademark registration first emerged on January 1st, a @bassbrewery company representative showed exceptional dedication. To guarantee their brand’s registration, they sent an employee to wait overnight right outside the registrar’s office. This strategic move ensured that they were the very first in line when registration opened the next morning. This captivating piece of history eventually led to the rebranding of Bass Pale Ale as “Bass Trademark No.1” in 2013, paying homage to their pioneering trademark registration effort over a century earlier.

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