Marvel vs DC Comics Over Superhero Trademark

Marvel and Dc Comics agreed to share the ownership of “superhero” trademark. When the trademarked term “superhero” becomes widely used in everyday language, it can dilute the distinctiveness and exclusivity of the trademark.

This is often referred to as “genericide”.

Reach out to us for consultation on how to assess the strength of your trademark and mitigate the risks of infringement.

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