Famous Trademark Case to Learn From – Zara Food vs Zara Fashion

There’s a case of the renowned fashion brand ‘Zara,’ which has established a presence in India since 2010 and has major operations worldwide, discovering a restaurant operating in Delhi under the name ‘Zara.’ Despite the fact that both companies operate in different trademark classes, the Delhi High Court ruled that there is a likelihood of confusion and the need to protect the reputation and brand identity of the established ‘Zara’ fashion brand in the Indian market.

Having said the above, it is best to protect your brand as soon as you start your business to avoid any other party riding on your brand and goodwill. If you’re looking to file for intellectual property protection but don’t know where to begin, need assistance with a trademark search, or find someone else bearing a similar trademark, we’re here to provide the support you need.

#ExyIP #trademark #Zarafood #Zarafashion