Famous Trademark Case to Learn From Wrigley’s Doublemint

The Wrigley Co. wanted to trademark the name “Doublemint,” which seems reasonable enough. But in Europe, it can’t. The ruling against Wrigley stated that the word “Doublemint” lacks an imaginative element. Comparatively, Procter & Gamble succeeded in trademarking “Baby-Dry,” showcasing the contrasting outcomes in trademark registration based on the perceived distinctiveness or imaginative aspect of the names in question.

Understanding the differences in trademark laws across regions is crucial for businesses aiming to expand internationally. The Madrid Protocol is a significant international treaty governing trademark registration, offering a framework for registering and protecting trademarks across multiple countries.

Familiarity with such protocols is vital for businesses planning to market and protect their brands in regions governed by these regulations. If you have any inquiries, reach out to us.

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