The Intellectual Property (IP) experts behind Mattel, a company that reinvented "Barbie", diligently monitored any potential infringement, leaving no chance for other brands to potentially resemble Barbie. This includes the renowned British brand "Burberry."
By Trademarking the fictional character it prevents others from capitalizing on or creating confusion with your character, ensuring that you have exclusive rights to use and benefit from the character’s commercial value. Consulting with an intellectual property attorney is recommended to navigate the trademark registration process and fully understand your rights and protections. This article...
Can you tell what these shapes have in common? Only from the shapes, most people can already guess the brands. This is how Trademark differs from Non-Traditional Mark. Brands or businesses that currently seeking to apply for trademark registration should consider applying for the non-traditional mark if they wanted to stand out from the crowd....
Unlike patents and copyrights, trademarks do not expire after a set period of time. Trademarks will persist so long as the owner continues to use the trademark. Once the Intellectual Property Corporation of Malaysia (MyIPO) grants a registered trademark, the owner must continue to use the trademark in ordinary commerce. This article brought to you...
Squatters take advantage of the initial negligence and file for the brand’s trademark to gain profit from it. If you think your brand is safe when you have trademarked it in your country, squatters may file for trademark registration in other countries that practices “first to file” approaches. It will be extremely challenging for you...
In today's digital age, trademark infringement accusations are increasingly prevalent. Such issues can arise, particularly when competing businesses operate within the same industry and share a similar geographical market. The party facing the lawsuit or the need to negotiate with the sender of the cease-and-desist letter depends on which business first used the mark and which one registered it first.
Join the Exy IP Talk Global Series to learn about business expansion opportunities in different countries. In this series of free webinars, you’ll hear from expert Mr. Amala Umeike from Stren & Blan Partners (Nigeria), who will share his knowledge on why Nigeria is a good place for entrepreneurs to explore with a specific focus...
By knowing a lot of values can potentially reside in an IP, Conor McGregor successfully leveraged his brand’s exclusivity into millions of dollars. He gained more than a dozen of federal Trademark registrations. But his Trademark journey has not always been easy.
