Amazon has secured a major legal victory in Taiwan, successfully opposing WanPay’s trademark after the Supreme Administrative Court found the logo too similar to Amazon’s Alexa mark.

What happened?

• The court noted strong visual similarities between the logos.
• Evidence suggested possible intent to imitate.
• The ruling emphasized the importance of brand recognition, market overlap, and commercial impression in trademark disputes.

Why it matters:
This case highlights how courts protect well-known trademarks, especially when consumer confusion or unfair imitation is at stake.

Takeaway for brands:
Trademark protection goes beyond logos — it’s about impressions, recognition, and intent. Businesses must ensure their branding is original to avoid costly legal battles.

#ExyIP #ExyIntellectualProperty #IPUpdate #IntellectualProperty #TrademarkLaw #IPknowledge