In New Zealand, a 17-year-old named Ben Yang started a food truck called YFC (Yang Fried Chicken). His brand featured red colors and a cartoon mascot — but soon caught the attention of KFC, who claimed the branding was too similar to their trademark.
🔴 What happened?
KFC sent a legal notice, and Ben was forced to rebrand his food truck to avoid further legal issues.
⚖️ The lesson:
Trademarks protect more than just names and logos — they protect impressions. Even small businesses must clear their branding before launch to avoid costly disputes.
💡 Whether you’re a startup or an established company, checking trademarks is a crucial first step in building a brand.
#BrandProtection #SmallBusinessTips #ExyIP #ExyIntellectualProperty #IPUpdate #IntellectualProperty #TrademarkLaw #IPknowledge