The UAE Trademark Update: A New Era of Accessibility 🇦🇪⚖️

As of November 14, 2025, the UAE has officially transitioned to a more flexible and business-friendly intellectual property framework. Cabinet Resolution No. 102 of 2025 isn’t just a fee update; it’s a strategic signal that the UAE is the global destination for brands that value speed and social responsibility.

At Exy Intellectual Property, we provide the specialist consultancy you need to navigate these “minutiae” and turn legal updates into commercial advantages.

The 2026 Fee Roadmap

The new structure rewards preparation and specific business classifications. While the per-class filing system remains, the financial incentives for SMEs and the new “Express” routes are game-changers.

Service CategoryStandard Fee (AED)SME / Specialized Fee
Filing & Registration (approx. total)~6,500~3,250 (50% SME Discount)
Express One-Day Examination+2,250Get results in 24 hours
People of DeterminationExemptFREE (100% Exemption)
Madrid Protocol Conversion400Local to Global bridge
Geographical Indication (GI)6,500Protection for local heritage

Speed vs. Cost: Choosing Your Path

For the first time, brand owners have a choice. You can follow the standard path or utilize the Express Service for AED 2,250 to receive an examination report within a single business day. For businesses launching time-sensitive campaigns or “Event Protection” at workshops and exhibitions, this speed offers unprecedented solace and security.

The “Fine Print” on Appeals and Renewals

Strategic planning is more important than ever. Note that appeals and grievances, which were historically free, now carry fees ranging from AED 5,000 to AED 7,500. Additionally, while the renewal process has been streamlined, missing your protection window is costly—renewing in the 6-month grace period now incurs a fee of AED 6,500.

Why This Matters for Your Vision

“Your brand is never yours until you claim it.” These reforms are designed to ensure that no innovator is left behind due to high costs or administrative delays. Whether you are protecting a traditional Emirati craft through the new Geographical Indication framework or launching a global tech brand, the UAE has built a system that matches your ambition.

Is your brand leveraging the 50% SME discount or the Express 1-day route? Contact Exy Intellectual Property today to optimize your UAE filing strategy.

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