In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Category: Intellectual Property Rights
#DidYouKnow | Apple holds a patent for a paper bag?
During the COVID-19 pandemic, pharmaceutical companies raced to develop a vaccine, with Moderna quickly rising to prominence. In 2022, Moderna decided to enforce its COVID-19 vaccine patents to maintain its competitive edge, despite earlier claims that it wouldn't.
Little Knowledge on IP – Bad Faith Trademarks: Protecting Your Brand
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Famous Trademark Case to Learn From | When History Meets Fiction : The Da Vinci Code
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
The Relationship between Non-Fungible Tokens (NFT) and Intellectual Property : Part 2
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
The Relationship between Non-Fungible Tokens (NFT) and Intellectual Property : Part 1
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
#DidYouKnow | Apple sued Swatch over Swatch’s use of the phrase “Tick Different” in their advertising.
During the COVID-19 pandemic, pharmaceutical companies raced to develop a vaccine, with Moderna quickly rising to prominence. In 2022, Moderna decided to enforce its COVID-19 vaccine patents to maintain its competitive edge, despite earlier claims that it wouldn't.
Famous Trademark Case to Learn From | Red Bull v Big Horn, 2019
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Successful Trademark Registration for Shanghai Tongpai
We are very much pleased to inform you that the mentioned Trademark had been successfully granted with Trademark Registration. Congratulations! 🎉
Famous Trademark Case to Learn From | Bratz vs. Barbie: A Battle of Dolls, Espionage & Intellectual Property
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Exy Intellectual Property Sdn Bhd is a specialist Intellectual Property consultancy firm. We specialize in Patent, Trade Mark, Industrial Design, Copyright, Franchising, Licensing, Commercialization, IPR protection, etc.
Services
Contacts
Malaysia Office
- www.exyip.com
- +6 03 – 9078 2176.
- +60 12 – 803 5419
- +60 12 – 435 1402
- info@exyip.com
- 08-07, Podium Level 8, Millerz Square, Megan Legasi, No. 357, Jalan Klang Lama, 58200 Kuala Lumpur, Malaysia.
Contacts
Singapore Office
- www.exyip.sg
- +65 – 8347 7163
- info@exyip.sg
- 50 Raffles Places, #37-00, Singapore Land Tower, Singapore, 048623









