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Category: Intellectual Property Rights
Famous Trademark Case to Learn From | Bratz vs. Barbie: A Battle of Dolls, Espionage & Intellectual Property
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Famous Trademark Case To Learn From | Nestle vs. Cadbury 2018
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Unlocking the Basics of Intellectual Property: Safeguarding Ideas in a Creative World
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Famous Trademark Case to Learn From | KYLIE V. KYLIE
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
#DidYouKnow | The earliest known patent laws are believed to have originated in ancient Greece around 500 BCE.
During the COVID-19 pandemic, pharmaceutical companies raced to develop a vaccine, with Moderna quickly rising to prominence. In 2022, Moderna decided to enforce its COVID-19 vaccine patents to maintain its competitive edge, despite earlier claims that it wouldn't.
#DidYouKnow | Celebrating Malaysian Engineering Excellence!
During the COVID-19 pandemic, pharmaceutical companies raced to develop a vaccine, with Moderna quickly rising to prominence. In 2022, Moderna decided to enforce its COVID-19 vaccine patents to maintain its competitive edge, despite earlier claims that it wouldn't.
Intellectual Property and 4IR: Navigating IP in the Fourth Industrial Revolution
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Famous Trademark Case to Learn From | re Celia, dba Clarke’s Osewez, 17 USPQ2d 1238. (TTAB) 1990
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
POV | When you know your brand trademark is strong – KFC
Despite the increase of fake stores adopting a similar concept to certain famous brands, do they deliver the same quality and experience? Eventually, consumers tend to opt for the reputable and trademarked brand due to the assurance of their product and service quality, which is more credible and trustworthy.
Exy Intellectual Property Sdn Bhd is a specialist Intellectual Property consultancy firm. We specialize in Patent, Trade Mark, Industrial Design, Copyright, Franchising, Licensing, Commercialization, IPR protection, etc.
Services
Contacts
Malaysia Office
- www.exyip.com
- +6 03 – 9078 2176.
- +60 12 – 803 5419
- +60 12 – 435 1402
- info@exyip.com
- 08-07, Podium Level 8, Millerz Square, Megan Legasi, No. 357, Jalan Klang Lama, 58200 Kuala Lumpur, Malaysia.
Contacts
Singapore Office
- www.exyip.sg
- +65 – 8347 7163
- info@exyip.sg
- 50 Raffles Places, #37-00, Singapore Land Tower, Singapore, 048623









