In 1990, history was made with the registration of the world’s first scent mark! Clarke’s Osewez successfully trademarked a “fresh, floral fragrance reminiscent of Plumeria blossoms” for their embroidery yarn and stitching thread.

Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.

#ExyIP #Intellectualproperty #Trademark #BrandingA