#DidYouKnow | Apple sued Swatch over Swatch’s use of the phrase “Tick Different” in their advertising.

#DidYouKnow | Apple sued Swatch over Swatch’s use of the phrase “Tick Different” in their advertising.

This case highlights the importance of avoiding the use of trademarks or branding elements that are too similar to those of other companies.

Companies must be cautious when creating marketing materials to avoid potential trademark infringement issues.

#ExyIP #intellectualproperty #branding #marketing #Apple #Swatch