Famous Trademark Case to Learn From | The Battle of the Stripes : Adidas vs. Payless
November 29, 2024November 28, 2024

Famous Trademark Case to Learn From | The Battle of the Stripes : Adidas vs. Payless

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In Intellectual Property Rights, Trademark

In 1994, Adidas clashed with Payless over the use of similar stripes on shoes.

Adidas, known for its three-stripe mark, accused Payless of selling shoes with two and four stripes, confusing customers.

Though they initially settled, by 2001, Payless was back to selling look-alikes.

After a seven-year trial and 268 pairs of shoes reviewed, Adidas won $305 million in damages.

#ExyIP #IntellectualProperty #Adidas #Payless #TrademarkDispute #LegalVictory #FashionLaw #IntellectualProperty #BrandProtection