#DidYouKnow | Automakers Trademark the Distinctive Scent of a New Car

#DidYouKnow | Automakers Trademark the Distinctive Scent of a New Car

While the scent may vary, these unique fragrances aim to evoke and enhance customers experience of stepping into a brand-new car. This highlights the significance of sensory elements, like smell, in branding and customer engagement.

#ExyIP #Automakers #Ford #Toyota #GeneralMotors #Trademark #DistinctiveScent