In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Category: Trademark
Famous Trademark Case to Learn From | Music Industry Win: Spotify Ordered to Pay $112M in Royalties
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Little Knowledge on IP – Cultural Inspiration : How to Respectfully Honor Other Cultures in Your Work
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Famous Trademark Case to Learn From | ‘Blurred Lines’ Lawsuit: Thicke & Pharrell Ordered to Pay $5M
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Little Knowledge on IP – Balancing Creativity : Navigating the Line Between Cultural Appropriation and Inspiration
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Famous Trademark Case to Learn From | Patent Battle Unfolds in Germany : Nokia Wins Court Ruling Against Oppo Over Infringement of Wireless Telecom SEPs, Secures Injunction and Product Recall
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Little Knowledge on IP – Understanding Copyright in Gaming
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Famous Trademark Case to Learn From | The Battle of the Stripes : Adidas vs. Payless
In 1990, history was made with the registration of the world's first scent mark! Clarke's Osewez successfully trademarked a "fresh, floral fragrance reminiscent of Plumeria blossoms" for their embroidery yarn and stitching thread. Initially denied by the USPTO, this landmark case (re Celia, 17 USPQ2d 1238) was accepted on appeal, proving the power of distinctive branding.
Little Knowledge on IP – Exploring Bad Faith in Trademark Registration : The landmark case of Beijing Judian Restaurant Co. Ltd. v. Wei Meng
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Little Knowledge on IP – The Sci-Fi Showdown : Star Wars vs. Battlestar Galactica
In the Fourth Industrial Revolution, safeguarding your intellectual property is more crucial than ever. Implement robust DRM strategies to protect digital content, embrace open innovation to foster collaboration and accelerate technological advancements, and navigate the complex legal and ethical landscape with proactive engagement.
Exy Intellectual Property Sdn Bhd is a specialist Intellectual Property consultancy firm. We specialize in Patent, Trade Mark, Industrial Design, Copyright, Franchising, Licensing, Commercialization, IPR protection, etc.
Services
Contacts
Malaysia Office
- www.exyip.com
- +603 – 7497 3595
- +60 12 – 803 5419
- +60 12 – 435 1402
- info@exyip.com
- No. 2928 & 2929, Jalan PJS 3/1, Bandar Petaling Jaya Selatan, 46000 Petaling Jaya, Selangor, Malaysia
Contacts
Singapore Office
- www.exyip.sg
- +65 – 8347 7163
- info@exyip.sg
- 50 Raffles Places, #37-00, Singapore Land Tower, Singapore, 048623










