What is Trade Dress?  (Part2)
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What is Trade Dress? (Part2)

Unlock the Hidden Value of Your Intellectual Property!

From serving as collateral for loans to generating income through licensing and royalties, your IP assets are more powerful than you think. Discover how you can bundle and securitize your IP into tradable financial instruments, attract investors with its indicative value, and turn your creativity into cash flow.

Famous Trademark Case to Learn From | McDonald’s Corporation v. Future Enterprises Pvt Ltd
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Famous Trademark Case to Learn From | McDonald’s Corporation v. Future Enterprises Pvt Ltd

Dive into the landmark case of McDonald's Corporation v. Future Enterprises Pvt Ltd!

This pivotal trademark infringement suit highlights the vital importance of safeguarding well-known trademarks and the serious implications of unauthorized use.

The outcome of this case emphasizes the necessity of trademark registration and robust enforcement of intellectual property rights in the global market.

What is Trade Dress? (Part1)
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What is Trade Dress? (Part1)

Understanding Trade Dress: It's more than just a logo! Trade dress protection covers the unique visual appearance of a product or its packaging, making your brand stand out in the market. From distinct designs to color schemes, learn how to safeguard your brand identity.

Famous Trademark Case to Learn From | Wrigley’s Doublemint
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Famous Trademark Case to Learn From | Wrigley’s Doublemint

The Wrigley Co. wanted to trademark the name “Doublemint,” which seems reasonable enough. But in Europe, it can’t. The ruling against Wrigley stated that the word “Doublemint” lacks an imaginative element. Comparatively, Procter & Gamble succeeded in trademarking "Baby-Dry," showcasing the contrasting outcomes in trademark registration based on the perceived distinctiveness or imaginative aspect of the names in question.